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The advantages of using Assist 2 Sell to sell your home are discussed.
Posts Tagged ‘Selling’
Selling Your Home with Assist 2 Sell
February 20th, 2010 
Pete 
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How to Find a Realtor to Sell Your Home : Following Market Trends When Selling Your House
February 3rd, 2010 Pete
Tips on selling your house with a real estate agent who is continuing their education in this free realty advice video on how to find a good realtor.Expert: Paul Louis Muller Contact: callpaul.yourkwagent.com Bio: Paul Louis Muller is an entrepeneur, investor and licensed Realtor/Consultant with Keller Williams Realty in Miami Shores, FL. Filmmaker: Paul Muller
Real Estate Marketing Plan: Selling to Two Targets
January 25th, 2010 Pete When looking at the marketing plan of a real estate brokerage business plan, funders want to see an understanding of how you will reach both of your key target groups: sellers and buyers. You need a strategy for both, and, if possible, these strategies should share as many elements as possible to keep marketing costs low.
Sellers
To reach current homeowners who are looking to sell, your firm’s name must be on their minds, on their computer screens, or wherever they will go first when starting to research real estate firms to work with. Consider networking with homeowners associations, sponsoring community events, and advertisement in places your homeowners frequent so that they remain always aware of your company until the moment they are ready to sell.
Buyers
Real estate firms typically advertise to buyers with specific listings, but may also advertise their brand in general to entice potential buyers to consider the firm down the road when they are in the market. As buyers in your market may be moving from further away, don’t just list your services locally. Make sure to advertise online under local keywords so that you can be found by buyers from across the country.
Shared Tactics
Referrals are an excellent source for both sellers and buyers for your business. Don’t just write “we will seek referrals”, however. Explain what you will do that will entice or encourage past clients, partners, and community members to refer leads to you, whether these are financial incentives of some kind or a reputation which can’t be beat. If the focus is on your reputation, your plan must discuss the means by which this reputation will be cultivated.
Networking with mortgage brokers, for example, can help you find buyers, who often look to be pre-approved for a loan before they start their search, and with sellers who may have to discuss the implications of a sale with their mortgage broker as well. Building mutually beneficial relationships with industry professionals like this can potentially be a cheaper and more reliable source for qualified leads in the long-term.
How to be More Successful by Educating and Not Selling! “PODCASTING”
January 20th, 2010 Pete A lucrative career in real estate, Insurance, Financial planning and many other professions used to mean shaking a lot of hands and praying for favorable market conditions. While personal contacts and a booming market still have influence on the success in many businesses. Today’s business environment continues to undergo a powerful technological shift.Everyday, smart businesspeople are doing innovative things on the Internet. They are using the Internet’s efficient online tools to brand their business, gather leads and create a long term client base. Podcasts are one of these new tools. A podcast is basically a short, online radio show that you produce yourself that listeners can download to their computer or MP3 player. Thousands of businesses now use podcasts to build their credibility and client base. Here are just some of the ways podcasts can help your real estate business:1. Introduce yourself to new potential clients. Podcasts open an entirely new marketing channel for you – a direct channel straight to your target audience.2. Build a regular audience and a sustained client base. Keep yourself top-of-mind with consistent communication with your listeners, and the next time they are thinking of buying a new home, insuring a new home, investing their savings, who will come to mind first?3. Become a trusted expert resource. By giving them valuable information every week/month, you build trust with them. You behave like an expert, and people prefer to do business with experts.4. Get to know your potential clients personally through discussion. By posting your podcast with a simple blog, your listeners can discuss real estate topics with you. These discussions lead to trust.5. Show your services through descriptions and/or video podcast. It’s like giving a virtual home tour with your personal commentary. Essentially, you would be displaying your services to hundreds – or thousands – of prospects 24/7, when it is convenient and comfortable for them.6. Reinforce your brand and build long-term business. Your brand is your relationship with clients. Reinforce a positive relationship by offering free advice and discussion and you will always have people seeking your services.7. Build traffic to your website. Posting and promoting a podcast is just one more way to get visitors to your site, surfing your listings.8. Make more contacts. Not all of your listeners will be homebuyers, sellers, or have money to invest. You can gain powerful industry authority by being a vocal expert with your podcast. Regardless on the industry you’re in.9. Think about it! Stand out. How many other realtors, insurance professionals, financial planners, minister, politicians, are using podcasts? Be an early adopter and you will stand head-and-shoulders above the rest. This is especially important when the market is in a downward trend.Podcasts are new technology, but don’t be intimidated. If you have ever used a tape recorder, you can easily learn how to produce a podcast. You have a lot of knowledge and expertise that your clients can benefit from. They want to hear you – so start podcasting!Stay tuned, we are ready to enter the world of VIDEO. I will be touching on that next.
Maverick Real Estate Investing: The Art of Buying and Selling Properties Like Trump, Zell, Simon, and the World’s Greatest Land Owners
January 19th, 2010 Pete 
Product Description
The Ultimate Guide to Buying and Selling Property Like the Experts
How do the world’s most successful developers–from Donald Trump to Sam Zell–make the most of every real estate transaction? The answers are found throughout Maverick Real Estate Investing. In this one-of-a-kind book, you’ll learn the secrets to making a good deal, using other people’s money, establishing cash flow targets, finding the best locations, getting top legal and tax counsel, overcoming negative responses, selling at the right time, and much more. It’s must reading for every aspiring real estate titan, and will give you the tools necessary to make every deal a profitable one.
“Steve Bergsman’s profiles of some of the most successful investors of our time give an illustrative and illuminating insight into how the best in the business have consistently managed their risk . . . and raised their returns. If you want to make it in the competitive world of real estate investing, read this book!”
–Dale Anne Reiss, Global and Americas Director of Real Estate, Hospitality, and Construction Services, Ernst & Young
“For the novice–and even the experienced–investor in real estate, Steve Bergsman’s book contains lots of worthwhile ideas. Better still, it clearly explains how to implement them. Easy to read and insightful, it’s one of the better how-to investment guides around.”
–Richard Rescigno, Managing Editor, Barron’s
“I have been reading Steve Bergsman’s insightful real estate reporting and commentary for over a decade. He is one of the best real estate writers in America, as evidenced by his captivating analysis in Maverick Real Estate Investing, where he melds personalities and investing principles into a very good read.”
–Jonathan L. Kempner, President and Chief Executive Officer Mortgage Bankers Association